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March 23, 2011
BowStern Announces “Serving Our Savannah” Winner
Pro-Bono Campaign Aimed at the Heart of the Non-Profit Community
(Savannah, Ga.) - Representatives from BowStern, an integrated marketing firm, are pleased to announce America’s Second Harvest of Coastal Georgia as winner of the Serving Our Savannah (SOS) pro-bono program. As the selected winner, BowStern will provide this organization with marketing support at no charge, for an entire year.
Coupled with launch of the BowStern Savannah office, SOS was developed specifically for this region. Local nonprofits were given approximately one month to complete applications. In all, BowStern received over 25 applications from local nonprofits interested in the program.
“As part of our company mission, we believe in ‘going first – and giving back’ when entering into any community,” said Tom Derzypolski, Principal, BowStern. “This decision was a difficult one for the entire BowStern team. Ultimately, we felt that America’s Second Harvest of Coastal Georgia had the greatest ability to impact the communities of the region, and in fact, supports other nonprofits themselves.”
The primary mission of America’s Second Harvest of Coastal Georgia is distributing nutritious food to nonprofits agencies, at-risk elderly and youth. More than 300 nonprofit organizations in the region work in partnership with Second Harvest to distribute food to those in need. Throughout the year, BowStern will develop an integrated marketing plan, along with 35 hours per month of support in the areas of branding, advertising, graphic design, public relations and social media. The 12-month package has a value of $60,000.
“A key consideration in our decision was looking at where we could help and have the greatest impact in Savannah and throughout the region,” said Kimberly Pannell, President BowStern Savannah. “The decision process was agonizing as we reviewed application after application from organizations doing wonderful work. Ultimately, providing this basic need – food, and supporting so many others nudged Second Harvest to the front of the pack.”
Partner organizations of America’s Second Harvest of Coastal Georgia include food pantries, homeless shelters, soup kitchens, domestic abuse facilities, senior centers and daycare centers for low-income children.
Those not selected will still have the opportunity to receive marketing support through quarterly consulting seminars. The BowStern team will host sessions at no cost to nonprofits, focused on providing creative direction and guidance throughout the year. The first seminar will launch in April of this year.
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